About Us

Since 2024

About Polytrade Records

Our studio is a professional haven for local artists, producers, and sound engineers. Based on the Norfolk / Suffolk boarder, we are a stone’s throw from the beautiful Waveney Valley where our song writing team often wonder to get inspiration or take time out from the studio. The in-house collective of experts delivers high-quality recording, mixing, and mastering services both remotely and onsite. We pride ourselves on fostering strong relationships within the local music community, ensuring that every project reflects the unique talent and creativity in Norfolk and Suffolk. In recent months we have spread our wings into areas such as Sync, Song Writing Camps and Publishing. We also work with National and International Artist, but our passion is to develop a hub for local talent. Whether you’re an emerging artist or an established professional, our studio is committed to bringing your vision to life with precision and artistry.

ALEX

Alex, our studio manager, brings a wealth of experience and passion to the role. Having been in several bands himself, Alex understands the intricacies of the music industry and the creative process. His deep love for music and commitment to excellence make him an invaluable asset to our team. Alex’s firsthand experience as a musician / songwriter combined with his professional expertise, ensures that every artist, producer, and sound engineer who works with us receives unparalleled support and guidance.

ELLENA RUSSELL

ELLENA, a UK based Singer / Songwriter, has drawn her music from a rich diverse pool of artists such as Carole King, Tricky, Massive Attack, Simon & Garfunkel, Portishead, Slowdive and Nina Simone. With years of experience in theatre and writing songs, she possesses an extensive knowledge of various music genres. Her exposure to a wide range of musical styles from classical to jazz, through rock, pop, EDM and Indie has deeply influenced her creative output. Ellena’s deep understanding of musical theory, combined with her practical experience, allows her to blend different genres seamlessly, creating a unique and captivating sound. Her work reflects a profound appreciation for the evolution of music, showcasing her versatility and dedication to her craft. Her first song “Just After Midnight” is now on general release and she is enjoying the process being in the studio most days and promoting her music. Ellena’s Instagram @_ellena_jane & Facebook also here’s a the link to “Just After Midnight”

AZURA

Azura, a professional producer and sound engineer from Norfolk, has amassed millions of streams on his work, showcasing his exceptional talent in the music industry. Renowned for his adept production skills, Azura collaborates with artists not just locally but also remotely with talents from around the world. His ability to produce, blend, and master tracks to perfection has earned him a wide-reaching reputation. By leveraging remote collaboration, Azura seamlessly bridges geographic distances, making him a versatile and sought-after figure in the global music scene.